Branding a fast growing HR company in Africa
SeamlessHR Limited is an HR Technology Company with a focus on helping African businesses become more productive and successful through the use of world-class technology solutions.
The company was founded in 2013 as a job search engine and professional networking website but has since morphed into a B2B company focused on organizational and individual productivity.
SeamlessHR had just morphed from a B2C brand into a B2B company and requested a full rebrand from top to bottom to go along with it.
As a team, we understand that great brands inspires action and trust with prospective clients. To convey the appropriate emotions, we studied the logos, colors, and interfaces of several.
Human Resource brands across Africa and the globe. Our sole aim; find a pattern of trust.Here’s our discovery - In the Human Resource Management space, trusted organizations incorporate forms featuring green and blue shades, rarely used bogus icons and emphasized on the word mark as their primary identity.
This insight and many more, informed the visual identity design and overall brand development for SeamlessHR.
Logo design and animation, Brand asset, manual and guidelines, Collateral design