Health Advisory for the entire family.
Kangpe is a mobile and web app that connects you to a medical practitioner who will answer your health related questions in the shortest time-usually up to 10 minutes.
The team was looking for help with their overall brand look and feel so they requested a new visual identity that will easily communicate what they do and services they offer.
Because we understand that when communicating with users, clarity is key, we did a lot of research on how best to communicate the value proposition of the company in simple lay-man terms so that prospective users can have a feel of what they do from their visual identity even before interacting with other brand components.
We infused elements of the universal medical symbol and a chat icon into the word mark to create a visual identity that is clear and works well on desktop and mobile gadgets.
Visual Identity Design, Logo Design
UI design is an integral part of brand development. With this at the top of our heads, we meticulously crafted a responsive User Interface design that incorporates elements of the logo & easy on the eye color schemes a patient in distress can use
Photography is an important visual component of any brand. They reflect a certain feel and mood, and give a better position to a company. For this project, we handpicked high resolution stock photos that vividly capture the substance of the brand.