Visual Identity Design for a
bakery and meat merchandise company.
Butchers & Bakers (B&B) was established in August 2014 in partnership with a local household name in the sausage making in Nigeria – Alabak company Ltd. Their array of products include; baked confectioneries, meat and sausages.
Butchers & Bakers was in search of a visual identity that will stand out and enhance the overall consumer experience.
Although the brief was straightforward, we conducted a thorough research on related businesses within Nigeria and Africa and used them as case studies. We then leveraged on relevant icons that best interpreted the identity of the company. The result was an easy to read logo that takes full advantage of the client’s name recognition.
Visual Identity Design, Logo Design
Photography is also an important visual component of any brand. They reflect a certain feel and mood, and give a better position to a company. For this project, we handpicked high resolution stock photos that vividly capture the substance of the brand.